Nike Melbourne Central
Creative Direction
Branding and Identity
Spatial Design
Graphic Design
Highlighting the synergy between Melbourne and Nike through the lens of modern sport, the concept for Melbourne’s new Nike Flagship store is manifested through materials, imagery, illustration, custom typography and branding.
Nike DNA fused with a local imagery, textures and a typographic story through a single voice and language that is used across branding elements, manifesto and collaboration with local artist David Morton.
Agency: Space Between
Animation: Georgie Yana
Artist: David Morton
Photography: Mitch Fong
Nike DNA fused with a local imagery, textures and a typographic story through a single voice and language that is used across branding elements, manifesto and collaboration with local artist David Morton.
Agency: Space Between
Animation: Georgie Yana
Artist: David Morton
Photography: Mitch Fong
