Foot Locker
Nike Air Max
Art Direction
Storyboarding
Embodying
the spirit of AIR, Nike and Foot Locker celebrated Air Max with AFL player Christian
Petracca and pop-music star Jaguar Jonze.
Air Max is not just a shoe, it’s the people who embrace it and make it their own.
Agency: Space Between
Director of Photography: Mitch Fong
Editor: David Tse
Talent: Christian Petracca, Jaguar Jonze
Music: Jaguar Jonze
Air Max is not just a shoe, it’s the people who embrace it and make it their own.
Agency: Space Between
Director of Photography: Mitch Fong
Editor: David Tse
Talent: Christian Petracca, Jaguar Jonze
Music: Jaguar Jonze
![](https://freight.cargo.site/t/original/i/85b72d716a6fce166cb171cb3a3a1fdbd613842328c704ce114cb8273961afb5/LT_FL_NikeAirMax_Christian_Petracca_1.jpg)
![](https://freight.cargo.site/t/original/i/9da84b1c903e459cb9f8d3576821705ae25e84c25a6349d2d14f7718014c5294/LT_FL_NikeAirMax_Deena_Jonze_3.jpg)
![](https://freight.cargo.site/t/original/i/3e515b43eab32f9fb30644e1479e6bab88e399b3f786a94ed38844114c63feab/LT_FL_NikeAirMax_Christian_Petracca_Deena_Jonze_1.jpg)
![](https://freight.cargo.site/t/original/i/cd0dce4fb54aad14f0cc14bb0e3fce143cef1e5c3b0082454213296f4401752a/LT_FL_NikeAirMax_Christian_Petracca_Deena_Jonze_2.jpg)
![](https://freight.cargo.site/t/original/i/043753b2714e03ff5fe27fca60eabe375420cd2897d7281dabddf490a1821403/LT_FL_NikeAirMax_Christian_Petracca_2.jpg)
![](https://freight.cargo.site/t/original/i/23831e21287f298bd47b260cbf973be4201efa45e28385aecb8b22aa1580bc31/LT_FL_NikeAirMax_Christian_Petracca_3.jpg)
![](https://freight.cargo.site/t/original/i/db5bad9f6e4b328256f12076203264bc1f64e986517e0474f9ba874692dfa80c/LT_FL_NikeAirMax_Christian_Petracca_4.jpg)
![](https://freight.cargo.site/t/original/i/630d5bc02f9b53cf984bb06c89417340043c73332f484fdfc96a1a859355a4a8/LT_FL_NikeAirMax_Christian_Petracca_5.jpg)
![](https://freight.cargo.site/t/original/i/b49fb9ebc47a91f806d37da463e328b416d8ebb6c54218da128806ff9495a43b/LT_FL_NikeAirMax_Christian_Petracca_6.jpg)
![](https://freight.cargo.site/t/original/i/ab3dc7cebccc916b818363635b672c2bb4d3e8a775f36aa517453c319391ac94/LT_FL_NikeAirMax_Deena_Jonze_1.jpg)
![](https://freight.cargo.site/t/original/i/af635f5601b435e7ee5ef741e775f2cb7c8ae6a0cb97dec9a6ac4aa3ceaa4767/LT_FL_NikeAirMax_Deena_Jonze_2.jpg)
![](https://freight.cargo.site/t/original/i/82aa3cd9cf45e7a22a3500fbc889af855d04c30b4241590d950f9be5235b1dff/LT_FL_NikeAirMax_Deena_Jonze_4.jpg)
![](https://freight.cargo.site/t/original/i/941804ece3ddebc20e1bea525f9d4e1f3007dbcb0f5f908aa50624d8463556e7/LT_FL_NikeAirMax_Deena_Jonze_6.jpg)
![](https://freight.cargo.site/t/original/i/e25e78e743ed6012f8c4af44c2f02e9501b56970cf3bc84b3df33200420a1413/LT_FL_NikeAirMax_Deena_Jonze_5.jpg)